​Trish Bellardine's Resume

•Developed a distinct brand identity, differentiating from competitors. Consulted on ERP/CRM/Web/Marketing/IT system integration. 
•Designed UX/UI, prototyped, mapped user journey for optimal e-commerce platform experience & developing the complete eCommerce foundation and structure.

•Develop a digital marketing website offering my services to clients as a one-person team, including social media management, SEO, PPC advertising, email marketing, print collateral, branding, content marketing, web development, business consulting and more.
•Provide clients with customized options through proposals and retainers to establish a long-term trust-based working relationship to accommodate their needs.
•Consult with businesses to identify opportunities for growth, improvement, and innovation and advising on strategies for success.
•Developing and refining brands for clients, from brand identity, product development, graphical, video, audio visual elements.
•Designing intuitive and visually appealing user interfaces for web and mobile applications and conducting user research to inform design decisions.
•Guiding clients through the product development process, from ideation to launch, and helping to ensure success through ongoing support and iteration.
•Building and maintaining websites for clients, using a range of platforms and technologies, and optimizing for SEO and user experience.
•Continuously expanding and improving creative skills and services, keeping up with trends and technologies in the digital marketing space.

• Provided business consulting services to assist with the establishment and optimization of successful outcomes, including quality control measures and youth entrepreneur training program.
• Developed and executed brand and product development strategies, including designing UX/UI deliverables and conducting web development and digital marketing activities.
• Managed e-commerce operations, including inventory management, order fulfillment, and customer service oversight, while also tracking customer engagement and advising creative solutions.
• Planned and executed successful events, including vendor booths and trade shows, and collaborated on project planning efforts.
• Established relationships with brick-and-mortar retailers to sell products and expanded the company's social media presence.
• Designed and produced brand and booth materials, including shipping and packaging products and labels.
• Networked with the target audience to increase awareness and sales of products.

• Conducted research to understand the target audience and competitors.
• Developed a comprehensive brand strategy for the Bristol Event Center, including a unique value proposition, company tag line, employee uniforms, restaurant menus, trade show collateral etc.
• Created a distinctive brand identity, including the logo design, color palette, typography, and brand elements and assets.
• Developed a comprehensive branding guideline document to ensure consistent application of the brand across all touch points
• Collaborated with Hilton, Home2 and Double Tree management, and Niznik Enterprises to ensure that the branding aligned with their expectations and goals
• Created a marketing approach that aligned with the brand strategy, including digital and traditional marketing tactics, social media establishment, and advertising campaigns
• Oversaw the production of branded collateral, such as brochures, business cards, and promotional items
• Provided ongoing support to ensure consistent implementation of the brand identity
• Managed the project from start to finish, ensuring that all deliverables were completed on time and within budget.
  

• Developed workarounds for customers to book online with the new website.
• Redesigned and coded a new website to meet the client's needs.
• Wire-framed, developed, and rebuilt unique online experiences to promote the hotel and their special events.
• Project was put on hold due to COVID-19, but resumed two years later as a bigger project that included other hotels and a newly constructed event center in Bristol, Connecticut.
• Collaborated with clients, vendors, and stakeholders to gather requirements and ensure successful delivery of the project.
• Managed project timelines, budgets, and resources to ensure the project was completed on time and within budget.
  

• Successfully developed the MVP for the company's Cyber Security Application, resulting in a highly effective and secure product for clients.
• Led the brand development efforts, including defining the brand identity, messaging, and design elements.
• Created user flows, user journey, and sitemaps to ensure a smooth and intuitive user experience.
• Set up and managed social media accounts to increase brand awareness and engagement.
• Developed a content marketing strategy that included writing weekly blogs, resulting in increased website traffic and lead generation.
• Oversaw a team of software developers, content writers, and sales operations to ensure successful project execution and achieve business goals.
• Managed projects from inception to delivery, including hiring and developing teams, creating project timelines, and tracking progress.
• Implemented effective PPC/SEO strategies to increase website traffic, generate leads, and improve search engine rankings.

• Conducted a comprehensive analysis of business operations and infrastructure, identifying areas for improvement and implementing solutions to streamline processes and enhance efficiency.
• Managed all aspects of multiple websites and marketing across social media platforms and paid advertising channels, including Facebook, Instagram, YouTube, Google, and affiliate marketing programs.
• Built and maintained websites, ensuring functionality, security, and compliance with industry standards and best practices.
• Developed and maintained relationships with celebrity partners, leveraging their influence to promote brand awareness and increase engagement with target audiences.
• Created and oversaw all digital assets, including social media content, email marketing campaigns, and advertising collateral, ensuring brand consistency and alignment with strategic objectives.
• Improved search engine optimization (SEO) and user experience (UX/UI) for websites, resulting in increased traffic and engagement.
• On-boarded new employees, providing training and support to ensure they were equipped with the knowledge and resources necessary to succeed in their roles.
• Established new brand elements, including logos, color schemes, and brand guidelines, to enhance brand recognition and consistency.
• Executed product development and product launches, coordinating cross-functional teams and managing project timelines to ensure successful outcomes.
  

• Created a comprehensive UX Style guide, ensuring consistency in design and user experience across multiple platforms and devices.
• Conducted rapid prototyping design with a focus on enhancing the user journey and simplifying the complex web medical application, resulting in a more intuitive and user-friendly interface.
• Collaborated closely with product owners, business analysts, CTO, and development team to ensure seamless project handoff and successful implementation of design solutions.
• Conducted user research and usability testing to gather insights and feedback for continuous improvement of the application.
• Utilized agile methodology and design thinking approach to iterate on designs and ensure alignment with project goals and user needs.
  

• Developed a strong brand identity for a successful philanthropist with multiple endeavors, creating a cohesive visual language across all mediums.
• Produced UX/UI deliverables and designed a user-friendly website to showcase the philanthropist's portfolio, including video editing, logo design, social media establishment, blog maintenance, and more.
• Advised on a secure web setup and consolidated all online presence into one platform for better management and cost-effectiveness.
• Maintained the online presence at all times and made myself available for any requests, ensuring high customer satisfaction.
• Utilized SEO strategies to increase online presence and achieved #1 ranking on Google for the keyword "godfather of dental implants," resulting in improved views and engagement.
• Provided ongoing consulting on design and tech trends for optimal results and best practices.
• Developed web code from scratch and 5 years later proposed upgrades with CMS's latest web trends, optimizing processes and minimizing costs.
  

• Conducted brand development initiatives, including market research, competitor analysis, and brand positioning to develop a unique brand identity and establish brand guidelines.
• Produced UX/UI deliverables, including wireframes, user flows, and mockups for website revamp, improving user experience and engagement.
• Developed and maintained websites from scratch, including front-end and back-end development, ensuring compliance with web standards and accessibility guidelines.
• Provided ongoing IT support, including troubleshooting and resolving technical issues, and ensuring backend security through regular updates and maintenance.
  

• Produced UX/UI deliverables for a new website revamp, including wireframes, user flows, and mockups, improving user experience and engagement.
• Conducted user research, including surveys and user testing, to gather feedback and insights, presenting data and reports to stakeholders for measurable impact on design changes.
• Reduced drop-off rates and increased web traffic through user-centered design approaches, optimizing page load speeds, and implementing effective information architecture.
• Ensured SEO best practices, including keyword research, meta descriptions, and title tags, improving search engine visibility and website ranking.
• Designed and maintained 12 international marketing and e-commerce websites, ensuring consistent branding and user experience across all platforms.
  

• Redesigned the LAVOTE.net website, improving user experience and modernizing the visual design.
• Produced UX/UI deliverables, including wireframes, user flows, and mockups, to guide the design process and ensure alignment with user needs.
• Conducted user research and designed for the new VSAP voting systems, ensuring a seamless and user-friendly voting experience.
• Designed print materials for the 2014 voting elections, including brochures, posters, and flyers, effectively communicating voting information to the public.
• Assisted with trade show events and the outreach team, promoting voter education and engagement in the community.
• Assessed and advised on new organizational, and operational workflows, improving efficiency and productivity.
  

• Designed print materials for the 2011 Halloween seasonal catalog, including flyers, brochures, and posters, effectively promoting seasonal products and increasing sales.
• Conducted and delivered Photoshop photo shoots for packaging, ensuring high-quality images and accurate representation of products and maintaining consistency in product photography across all marketing materials.
• Designed page layouts for a seasonal catalog of over 200 pages, including product placement, typography, and image selection, ensuring consistency in branding and adherence to design guidelines.
• Collaborated with the marketing team and print production to ensure the successful execution of print materials, including color accuracy and print quality, resulting in practical and visually appealing marketing collateral.
  

• Developed creative and impactful custom graphic designs for T-shirts used in fundraising charity events and school gear, resulting in increased brand recognition and revenue.
• Ensured alignment with project requirements by obtaining approval of design concepts by submitting rough layouts, streamlining the design process, and minimizing revisions.
• Contributed to team efforts by collaborating with cross-functional teams to accomplish project goals, providing valuable design insights and expertise, and fostering a positive team environment.
• Collaborated closely with print production to ensure high-quality outputs and timely project delivery, ensuring the accurate execution of design concepts and effective communication with print vendors.
  

• ​Supervised playground staff and students daily
• Developed lesson plans for enrichment and extracurricular activities.
• Provided after-school care to underprivileged students and built trust with their families through strong relationships and quality care.
• Fostered a safe and inclusive environment for all participants, helping students build confidence, leadership skills, and teamwork.
  
• Coached extracurricular activities, including dance, soccer, and flag football for the LA District.
• Coached dance routines for dance competitions and led the teams to win several awards and emphasizing teamwork and self expression.
• Provided academic support by working with groups of students through homework help and supplemental learning activities
• Demonstrated leadership and a commitment to educating and empowering youth to reach their fullest potential
• Worked with groups of 30 or more students daily.
• Possessed knowledge of age-appropriate classroom and behavior management skills.
• Was a responsible, energetic, and creative leader.