​LA Vote

WHAT I DELIVERED

PR
Web Design
UX/UI

LA Vote - Modernizing Civic Engagement for a Younger Generation (2012)

Project Challenge: Revamp the Los Angeles County legislative department's website and outreach materials to engage a younger demographic for the 2012 presidential election.

My Role: Web & UX/UI Designer, Public Relations Specialist

What We Achieved:

• Modernized Website Design: Created a user-friendly and visually appealing website tailored to resonate with a younger audience.
• Engaging Outreach Materials: Designed compelling outreach materials, including email blasts and online banner ads, to promote voter participation.
• Streamlined Voting System Design: Contributed to the design of the new voting system, enhancing user experience and accessibility.
• Effective Public Relations: Supported public relations efforts to increase awareness of the election and voting process among young voters.

Benefits:

This project modernized the legislative department's digital presence and outreach strategies, resulting in a more informed and engaged younger electorate during the 2012 presidential election.